In a world where healthcare systems in emerging markets are overwhelmed by the burden of disease, our mission is to make staying healthy easier by creating an environment that incentivises health promotion. We combine salutogenesis principles, i.e. what keeps people well and a big picture approach on how different parts of the health ecosystem work together to create long-lasting and scalable solutions. We envision a world where every person, regardless of economic status, thrives through proactive health promotion, empowering individuals to lead healthier and fuller lives.