Startup Tuesday The Hague: Let’s talk about coffee

Introduction to CoffeeTrace – A talk with Co-Founder, Sonia Sharma

Conscious Consumers today demand more information about the food they consume and its sustainability impact. In a survey conducted by Statistica.com as of 2018, close to 70 percent of consumers in the Netherlands were either sustainable consumers or concerned with sustainability. In a recent survey reported in Washington Post, Most American teens are frightened by climate change, and about 1 in 4 are taking action.

There are more than 350,000 independent bulk coffee buyers in Europe (importers, roasters and cafes/ baristas/brands) who are experiencing rising demand from consumers for greater transparency of their supply sources and brand impact. Hotelschool The Hague students conducted a survey amongst coffee consumers. Of the 224 respondents 66% would love to know about the journey from bean to bag. 89% care to know the people who grew their coffee. 84% believes that the rainforest can best be protected by local communities and 84% would consider adding gratuity for the growers.

Sonia Sharma 

“Decentralised Bio Economy”

Sonia’s mission in life is to accelerate the world’s transition to transparent value chains, helping growers and consumers take greater responsibility and accountability to conserve the planet’s precious resources, especially Land restoration.

Sonia is a serial entrepreneur and a Co-Founder of Agriyoda Innovations. The start-up is currently developing a community platform for coffee trading, making coffee a force for greater good.